The SJS Group has grown into a diverse and respected name in the gold industry. What began in 1969 as a single jewelry shop in Kochi, Kerala—founded by Late Chairman Mr. Jaihind Mahadev Salunkhe—has evolved into a nationwide gold enterprise. Originally known as Shalimar Jewellers, the brand earned a reputation for trust, quality, and lasting customer relationships.
In 2007, leadership transitioned to his son, Mr. Sunil Jaihind Salunkhe, who transformed the business into SJS Gold Private Limited. . Under his guidance, the company significantly expanded its focus to include Bullion Sales and Refinery Operations.
To support continued growth, the company later restructured—retaining bullion sales under the parent entity while establishing SJS Precious Metals LLP to manage all refinery and testing operations.
As part of its strategic investment portfolio, SJS Gold Private Limited partnered with the Bombay Assay Company (BAC), a BIS-recognized leader in gold hallmarking and quality testing in India.
Guided by our vision “Spread Our Wings,” we are embarking on a strategic expansion across various regions of India, extending our footprint while upholding our commitment to quality, trust, and excellence.
Gold bullion is valued primarily by its weight and purity rather than its rarity or design. Available as coins or bars, bullion is typically made of 99.9% pure gold and is produced by accredited refiners.
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Our gold refinery combines advanced technology with strict quality standards to deliver consistently high-purity precious metals using Aqua regia method. Using state-of-the-art smelting and electrolysis systems, we refine scrap gold, doré bars, and recycled materials to produce bullion with a purity level of up to 99.99%.
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Gold testing is the process of determining the purity and authenticity of gold. Whether you are buying, selling, or refining gold, accurate testing is essential to establish its true value and prevent fraud.
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Indian Standards (BIS) hallmarking is creating new milestones in the field of assaying and hallmarking of preciousmetal items in India.
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“We trust SJS Gold for their unmatched purity levels. Their consistency gives us complete peace of mind. Every transaction is transparent and trustworthy. That’s why SJS Gold remains our preferred choice.”
“SJS Gold blends tradition with advanced technology. Their craftsmanship reflects remarkable precision. Every product maintains exceptional consistency. This is why we trust SJS Gold without hesitation.”
“SJS Gold continues to exceed our expectations. Their purity standards are always accurate and reliable. The attention to detail reflects true craftsmanship. We proudly choose SJS Gold for every purchase.”
